How to Make LinkedIn Work for You
LinkedIn isn’t just for job seekers. It’s for professionals who want to stay visible, build real relationships and be top of mind when opportunities come up.
The people you want to connect with are already here. General counsel. CMOs. Founders. Recruiters. Industry leaders.
If you aren’t showing up regularly, they won’t know what you do or what you’re great at.
You don’t need to be on LinkedIn all day. But you do need to treat it like part of your professional presence. Here’s how to make it work for you.
Fix your profile
Your profile should reflect where you are today and where you’re headed. Most people set it up once and never touch it again. That’s a mistake.
Here’s what to focus on:
A clear, current headshot
A banner image that gives context about what you do
A headline that says more than just your title
An About section that’s easy to read and written in your voice
A Featured section with work you’re proud of
Experience entries that are specific and written in plain language
Keep it simple. Keep it sharp.
Start posting
You don’t have to post every day. But you do have to post something.
Two posts a week is enough to stay visible. Don’t overthink it. Focus on quality and consistency.
What should you post?
A recent win or challenge and what you learned
Something you get asked about all the time
A tip from your day-to-day work
A thoughtful take on something in your industry
A reminder of what you do and who you help
The key is to be helpful and human. You don’t need to be clever or polished. Just be real.
Engage with people
This is the part most people skip. But it’s where the real value is.
LinkedIn is not just about content. It’s about connection.
Comment on posts. Message someone you haven’t talked to in a while. Say congratulations. Ask a question. Share something useful.
This is how you build relationships and stay in the conversation.
LinkedIn only works if you use it with purpose.
Fix your profile. Share your ideas. Talk to people.
That’s it. That’s the strategy.
Let me know what you want to improve most on LinkedIn. I’ll break it down in a future post.
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